First visit for our International Luxury Brand Marketing class, check. We did a Luxury Quiz, where we had walk both, the new, Avenue de Champs-Elysées and the old near the Place Vendôme square answering questions about the history, products, etc. We walked non-stop for over 3 hours, which may not seem like much but after walking around Paris for the past 3 days, our legs hurt.
Despite the long walks, it was incredible to see all these luxury fashion houses here in France, all while learning the history. When our teacher talks about Coco Chanel living at the Ritz Paris and working right across the street at Chanel Paris Royale, we know exactly where that is and what she’s talking about.
After the the luxury quiz, we make our way to campus and pick up some lunch at a small grocery store. We all can’t speak French. One girl speaks Spanish so she could help decipher what something’s are, but we kind of just grab one and hope for the best. We’re standing in line and one the Spanish-speaking girl pull out her Google Translate app to find out she got a goat sandwich, she immediately ran back and got something else. She was trying to help translate for us but not for herself lol.
Following lunch, we had our lecture and had to create our target luxury shopper. We split up into our region groups, so America for me. Our target consumer’s name is Kat, who is a 19-year old Kylie Jenner wanna-be and USC student who loves driving her Mercedes Benz and wearing her Gucci slides. She also promotes Flat Tummy Tea and get $1M+ per IG post so she is able to purchase all the luxury goods.
Immediately after class, we head to our boat tour. We had an hour long tour and got to see so many beautiful buildings, bridges, and of course the Eiffel Tower.