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Projects

IS393 Final Presentation

Pre-Departure Orientation – Carolina Lam

ESSCA New Restaurateur

International Business Management – Fernanda ARREOLA

Currency Exchange Machine

International Business Management – Fernanda ARREOLA

Hermés

International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN

Luxury Brand Research Project on one for the following brands: Louis Vuitton, Dior, Christian Louboutin, or Hermés.

Maison Margiela Replica Perfume

International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN

My group had to launch a new fragrance for Maison Margiela’s Replica fragrance for Millennials.

We decided on a new fragrance called Morning Coffee. With Coffee Beans base notes, Cinnamon middle notes, and Vanilla top notes. This to remind Millennials of the fresh coffee brewing as they wake up in the morning, whether it be in their own home or at their favorite coffee shop.

Brand Persona

International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN

Kat, 19, from Los Angeles, who is an Social Media Influencer, and college student at USC. She is our Brand Persona for luxury consumers. She has a love for fashion and all things luxury. She showcases her life on social media, and always is the first with all the new things on campus.

Uber in China

International Business Management – Anna DIMITROVA

A case study focused on a company that started a business in a country at risk where the political, economic or social environment turned out to have a negative impact on the company’s business.

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