IS393 Final Presentation
Pre-Departure Orientation – Carolina Lam
ESSCA New Restaurateur
International Business Management – Fernanda ARREOLA
Currency Exchange Machine
International Business Management – Fernanda ARREOLA
Hermés
International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN
Luxury Brand Research Project on one for the following brands: Louis Vuitton, Dior, Christian Louboutin, or Hermés.
Maison Margiela Replica Perfume
International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN
My group had to launch a new fragrance for Maison Margiela’s Replica fragrance for Millennials.
We decided on a new fragrance called Morning Coffee. With Coffee Beans base notes, Cinnamon middle notes, and Vanilla top notes. This to remind Millennials of the fresh coffee brewing as they wake up in the morning, whether it be in their own home or at their favorite coffee shop.
Brand Persona
International Luxury Brand Marketing – Catherine BRUNETEAUX-SWANN
Kat, 19, from Los Angeles, who is an Social Media Influencer, and college student at USC. She is our Brand Persona for luxury consumers. She has a love for fashion and all things luxury. She showcases her life on social media, and always is the first with all the new things on campus.
Uber in China
International Business Management – Anna DIMITROVA
A case study focused on a company that started a business in a country at risk where the political, economic or social environment turned out to have a negative impact on the company’s business.
