Bad + Boujee

Bad + Boujee

Taking Luxury Marketing, we’ve been learning about value based pricing, the exclusivity of the products, and the quality of materials and craftsmanship that goes into it.

The more we dig deeper the more I want it, which is a problem for my bank account. So, I’ve been eyeing a YSL wallet for a few months, but I could never justify paying the price for it. While doing research for my class, I learned that luxury brands often use the geographical pricing strategy, making the products cheaper in France than in America due to shipping costs and taxes.

After complicating, I pulled the trigger today. Ahhh, I’m so excited. Now, let’s see if I can control myself and not buy all the things before I leave lol

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